Sobia is a multidisciplinary designer with expertise in communication design, UI/UX, and service design. With over a decade of experience, she uses design as a tool to solve complex problems, create meaningful experiences, and drive social impact.

Her journey through the startup and entrepreneurship ecosystem has shaped her ability to work across multiple verticals, from fintech to education and social innovation. This experience has deepened her skills in systems thinking, user-centered design, and cross-functional collaboration.

As the founder of Alt Ctrl Design Studio, Sobia leads purpose-driven projects that center people, prioritize impact, and contribute to sustainable futures. Her work bridges strategy and creativity, focusing not just on how things look, but how they work and how they feel.