Jyothika is an entrepreneur and brand strategist by profession, and an avid board gamer, improviser, and traveller by passion. A graduate in Management Studies, she has built her career at the intersection of creativity, innovation, and impact. She conceptualized India’s first mobile music recording studio, bringing creative opportunities to underserved musicians across India. She is also the founder of FeetPicks.in, a playful sock brand built around a patent-pending innovation designed to keep socks together and prevent lost pairs. For someone who has spent years turning observations into brands, products, and ventures, SDSI feels like the next natural adventure - a space to experiment, collaborate, and discover perspectives that challenge and inspire new ways of thinking.