Teodora-Cristina Ferentz is curious by nature, interdisciplinary by instinct, and people-oriented at heart. She reads literature the way she approaches entrepreneurship: looking for the human thread underneath. Coming from a background rooted in humanities and language, followed by a Bachelor in Business, she has never quite fit into one box... and stopped trying to.

She is the founder of Noapte Bună, Brand., a marketing boutique built on socio-culturally responsible brand communication, and Karmademic, a SaaS platform providing infrastructure for ethical and integrity-driven academic research. At SDSI, she's exploring how service design can shape ethical digital systems and build not just better products, but better institutions for the people inside them.