Rooted in curiosity and driven by a passion for storytelling, Catherine is a content writer and creative strategist with a background in journalism. Her diverse experience spans ad agency, think tank, news organization, law firm, and artificial intelligence, blending communication, design, and research to craft meaningful user experiences. With a growing interest in service design, she focuses on building systems and narratives that are both intuitive and impactful. She has written scripts on book-to-film adaptations, contributed to sustainable development through regional storytelling, and co-developed an economic revival plan for Sri Lanka. She also explores themes like psychology, equity, and consumer culture, while nurturing personal projects in fashion and dance.