Anna Ščepetova is a user experience researcher and learning experience designer with a background in sociology. Originally from Riga, Latvia, she loves digging into qualitative data, hanging out with cats and finding actionable insights into complicated questions. Driven by a deep curiosity about human behavior and a commitment to intuitive, no-nonsense design, she is currently expanding her perspective through the study of service design. With experience at innovative companies like Sonarworks, Anna brings together the agility and creativity of the startup world with the analytical rigor of academia.